http://www.oneupweb.com/library/podcasts/ Every other Friday the StraightUpSearch podcast brings you search marketing words of wisdom, and a few rabid intuitions, from Lisa, Dave and Tim at Oneupweb. In each episode we'll treat your ears to our Site of the Week critique, Cool Tool review, and Do It! - honest advice on a simple and swift solution to enhance your website. To become a regular and listen often, join us every other Friday for a new episode of StraightUpSearch the Podcast. © 2009 Oneupweb PodTractor by OneUpWeb Fri, 20 Jun 2008 08:30:00 -0400 Fri, 30 Jul 2010 01:23:57 -0400 en-us podcast@oneupweb.com podcast@oneupweb.com http://www.oneupweb.com/images/ouw_podcasts/straightupsearch300x300.jpg http://www.oneupweb.com/library/podcasts/ SEO - SEM and Online Marketing Discussion with Pizazz Every other Friday the StraightUpSearch podcast brings you search marketing words of wisdom, and a few rabid intuitions, from Lisa, Dave and Tim at Oneupweb. In each episode we'll treat your ears to our Site of the Week critique, Cool Tool review, and Do It! - honest advice on a simple and swift solution to enhance your website. To become a regular and listen often, join us every other Friday for a new episode of StraightUpSearch the Podcast. Oneupweb seo, sem, online marketing, search engine marketing, search engine optimization, paid search marketing, ppc, organic, organic listings, natural optimization, google, yahoo, msn, integrated marketing, paid search management Oneupweb podcast@oneupweb.com no Here's the rundown for this Friday's show: We're geeked about our Cool Tool: the Flip Video (no we haven't made any endorsement deals with Flip, yet), followed by our Do It! advice for the week: tracking online initiatives with a handy, dandy and unique 800 phone number. And we close the show by diving into the source code (geek alert) of JCPenney.com to reveal a few SEO no-no's. Enjoy the show! http://podgarden.podtractor.com/podcasts/Oneupweb/straightupsearch/episode_35/mp3/episode_35.mp3 Fri, 20 Jun 2008 08:30:00 -0400 http://podgarden.podtractor.com/9/16/4447 Oneupweb Here's the rundown for this Friday's show: We're geeked about our Cool Tool: the Flip Video (no we haven't made any endorsement deals with Flip, yet), followed by our Do It! advice for the week: tracking online initiatives with a handy, dandy and unique 800 phone number. And we close the show by diving into the source code (geek alert) of JCPenney.com to reveal a few SEO no-no's. Enjoy the show! 00:25:55 flip, video, social, sharing, unique, 800, phone, numbers, ppc, jcpenney, hidden, text, homepage, redirects, seo, best, practices no Lisa, Dave and Tim are wrangled back into the studio this week for a little slicing, dicing, and bug catching. Our Site of the Week is Cutco Cutlery (or is it Vector Marketing?) followed by our Cool Tool: FireBug. We wrap it up this week with a Do It! session geared towards ALT attributes for website images, and finally, a tribute to one of our favorite Bill Murray movies, Stripes. Enjoy the show! http://podgarden.podtractor.com/podcasts/Oneupweb/straightupsearch/episode_34/mp3/episode_34.mp3 Fri, 30 May 2008 09:13:00 -0400 http://podgarden.podtractor.com/9/16/4349 Oneupweb Lisa, Dave and Tim are wrangled back into the studio this week for a little slicing, dicing, and bug catching. Our Site of the Week is Cutco Cutlery (or is it Vector Marketing?) followed by our Cool Tool: FireBug. We wrap it up this week with a Do It! session geared towards ALT attributes for website images, and finally, a tribute to one of our favorite Bill Murray movies, Stripes. Enjoy the show! 00:28:45 cutco, knives, kitchen, cutlery, website, usability, ecommerce, store, firebug, firefox, extension, alt, tags, image, attributes, best, practices no Yes indeed, the StraightUpSearch crazy train is once again chugging down the tracks with Lisa, Dave and Tim, the original cast of characters, doing what they do best: hanging on for dear life. Hope you enjoy the new format. http://podgarden.podtractor.com/podcasts/Oneupweb/straightupsearch/episode_33/mp3/episode_33.mp3 Fri, 16 May 2008 17:05:00 -0400 http://podgarden.podtractor.com/9/16/4306 Oneupweb Yes indeed, the StraightUpSearch crazy train is once again chugging down the tracks with Lisa, Dave and Tim, the original cast of characters, doing what they do best: hanging on for dear life. Hope you enjoy the new format. 00:30:58 firefox, browser, plugin, add-on, search, status, tom-tom, gps, 404, not, found, error no SEO and PPC can become efficient marketing channels for businesses during an economic downturn. Drew and Leah join Tim in the studio this week to talk about the benefits of outsourcing your company's search engine marketing. http://podgarden.podtractor.com/podcasts/Oneupweb/straightupsearch/episode_32/mp3/episode_32.mp3 Fri, 09 May 2008 08:45:00 -0400 http://podgarden.podtractor.com/9/16/4258 Oneupweb SEO and PPC can become efficient marketing channels for businesses during an economic downturn. Drew and Leah join Tim in the studio this week to talk about the benefits of outsourcing your company's search engine marketing. 00:15:49 economic, downturn, budgeting, advertising, budgets, controlling, costs no Are the faces behind Google, Yahoo and Microsoft in agreement over who the next President of the United States should be? Amy and Anne join Tim in the studio this week to look at how much employees at each search engine contributed to the three remaining candidates. http://podgarden.podtractor.com/podcasts/Oneupweb/straightupsearch/episode_31/mp3/episode_31.mp3 Fri, 02 May 2008 09:06:00 -0400 http://podgarden.podtractor.com/9/16/4152 Oneupweb Are the faces behind Google, Yahoo and Microsoft in agreement over who the next President of the United States should be? Amy and Anne join Tim in the studio this week to look at how much employees at each search engine contributed to the three remaining candidates. 00:14:51 search, engine, employees, presidential, campaign, contributions, hillary, clinton, barack, obama, john, mccain, pennsylvania, primary, united, states, president no Join Tim this week as he brings Maureen and Mike into the studio to talk about Google's voracious appetite for patents of all shapes and sizes. http://podgarden.podtractor.com/podcasts/Oneupweb/straightupsearch/episode_30/mp3/episode_30.mp3 Fri, 25 Apr 2008 08:45:00 -0400 http://podgarden.podtractor.com/9/16/4075 Oneupweb Join Tim this week as he brings Maureen and Mike into the studio to talk about Google's voracious appetite for patents of all shapes and sizes. 00:09:46 Google, patents, online marketing, microsoft, yahoo no Yahoo's deal to display Google search ads is the hot topic of this week's podcast. Amy and Vern join Tim to talk about Yahoo's sharing of its Pay-per-Click space with its closest search competitor: Google. http://podgarden.podtractor.com/podcasts/Oneupweb/straightupsearch/episode_29/mp3/episode_29.mp3 Fri, 18 Apr 2008 08:15:00 -0400 http://podgarden.podtractor.com/9/16/4034 Oneupweb Yahoo's deal to display Google search ads is the hot topic of this week's podcast. Amy and Vern join Tim to talk about Yahoo's sharing of its Pay-per-Click space with its closest search competitor: Google. 00:15:51 ppc, pay-per-click, web, advertisements, user, data, collection, search, engines, microsoft, anti-trust no This week Christopher and Carly both make a return trip to the StraightUpSearch studio to talk about Carly's post: With Kluster, Social Media Marketing Pays Big. Our guests weigh in on this newly formed social network, which intends to push corporate collaboration and innovation to the next level. http://podgarden.podtractor.com/podcasts/Oneupweb/straightupsearch/episode_28/mp3/episode_28.mp3 Wed, 09 Apr 2008 18:00:00 -0400 http://podgarden.podtractor.com/9/16/3921 Oneupweb This week Christopher and Carly both make a return trip to the StraightUpSearch studio to talk about Carly's post: With Kluster, Social Media Marketing Pays Big. Our guests weigh in on this newly formed social network, which intends to push corporate collaboration and innovation to the next level. 00:19:31 social, networking, corporate, monetization, intellectual, property, media, planning, ben, kaufman, mophie, bevy, ipod, shuffle, myspace, facebook, linkedin no Once again, Chip's monthly mobile marketing update claims the honor of most popular blog post. Our host Tim leads the discussion, which includes a look at advancements in mobile shopping technologies, take-out text messaging, and the recent 700MHz auction. And stay tuned at the end of our show for an update on Google's recent DoubleClick Performics acquisition. http://podgarden.podtractor.com/podcasts/Oneupweb/straightupsearch/episode_27/mp3/episode_27.mp3 Fri, 04 Apr 2008 08:05:00 -0400 http://podgarden.podtractor.com/9/16/3887 Oneupweb Once again, Chip's monthly mobile marketing update claims the honor of most popular blog post. Our host Tim leads the discussion, which includes a look at advancements in mobile shopping technologies, take-out text messaging, and the recent 700MHz auction. And stay tuned at the end of our show for an update on Google's recent DoubleClick Performics acquisition. 00:23:30 ibm, lotus, expeditor, gocelly, text, messages, storexperience, easy, shopping, google, 700mhz, spectrum, auction, fcc, phone, carriers, doubleclick, performics, oneupweb no We're turning on the YouTube this week to discuss the video sharing site's recent announcement that some of its videos can now be viewed in higher quality. Keirsun and James join Tim in the studio to identify what is higher quality and how it affects video publishers and YouTube viewers. http://podgarden.podtractor.com/podcasts/Oneupweb/straightupsearch/episode_26/mp3/episode_26.mp3 Fri, 28 Mar 2008 08:44:00 -0400 http://podgarden.podtractor.com/9/16/3872 Oneupweb We're turning on the YouTube this week to discuss the video sharing site's recent announcement that some of its videos can now be viewed in higher quality. Keirsun and James join Tim in the studio to identify what is higher quality and how it affects video publishers and YouTube viewers. 00:15:17 youtube, video, resolution, downloads, uploads, high, definition, hd, player, quality, publishers, comscore no It's a little lonely in the StraightUpSearch studio this week as Tim soldiers on with only one guest, Keirsun. His blog post from last week examined Google's recent purchase of DoubleClick and why it presents a conflict of interest to Google and to search engine marketers. http://podgarden.podtractor.com/podcasts/Oneupweb/straightupsearch/episode_25/mp3/episode_25.mp3 Fri, 21 Mar 2008 08:44:00 -0400 http://podgarden.podtractor.com/9/16/3844 Oneupweb It's a little lonely in the StraightUpSearch studio this week as Tim soldiers on with only one guest, Keirsun. His blog post from last week examined Google's recent purchase of DoubleClick and why it presents a conflict of interest to Google and to search engine marketers. 00:17:14 performics, digital, marketing, acquisition, universal, search, engine, marketing, professional, organization, board, members, ses, strategies, battelle, one, click no A little Yin for your Yang this week as Tim sits down with Adam and Geoff to talk about balancing paid search (PPC) with natural optimization (SEO). The seed for this week's podcast was Geoff's StraightUpSearch blog post from last week, which was our most popular. http://podgarden.podtractor.com/podcasts/Oneupweb/straightupsearch/episode_24/mp3/episode_24.mp3 Fri, 14 Mar 2008 08:35:00 -0400 http://podgarden.podtractor.com/9/16/3795 Oneupweb A little Yin for your Yang this week as Tim sits down with Adam and Geoff to talk about balancing paid search (PPC) with natural optimization (SEO). The seed for this week's podcast was Geoff's StraightUpSearch blog post from last week, which was our most popular. 00:14:15 pay-per-click, ppc, search, engine, optimization, seo, organic, conversion, rates, online, marketing no In this week's show, we're going mobile! If you follow the mobile marketing space you undoubtedly know that there are always new developments. Chip and Carly join Tim to discuss mobile content creation, mobile search, and green trends in the mobile space. http://podgarden.podtractor.com/podcasts/Oneupweb/straightupsearch/episode_23/mp3/episode_23.mp3 Fri, 07 Mar 2008 09:40:00 -0500 http://podgarden.podtractor.com/9/16/3767 Oneupweb In this week's show, we're going mobile! If you follow the mobile marketing space you undoubtedly know that there are always new developments. Chip and Carly join Tim to discuss mobile content creation, mobile search, and green trends in the mobile space. 00:17:50 dotmobi, database, handsets, mobile, advertising, ecommerce, green, phone, base, stations, environmentally, friendly, ericsson, wifi, ipod, touch, iphone, wireless, ear, buds no With Google's recent, limited roll out of video ads within AdWords search results, the public backlash has already begun. This week Andrew and Dave join Tim on the show to talk about the video ad concept and how users may react to the new results. http://podgarden.podtractor.com/podcasts/Oneupweb/straightupsearch/episode_22/mp3/episode_22.mp3 Fri, 29 Feb 2008 08:22:00 -0500 http://podgarden.podtractor.com/9/16/3732 Oneupweb With Google's recent, limited roll out of video ads within AdWords search results, the public backlash has already begun. This week Andrew and Dave join Tim on the show to talk about the video ad concept and how users may react to the new results. 00:16:09 google, video, ads, sponsored, search, direct, advertising, paid, ppc, branding no This week Scott and Teal join Tim on the show to talk about how companies did and did not take advantage of the online opportunities after the Grammy awards. Time will tell if the Oscars and those participating companies will fare better or worse. http://podgarden.podtractor.com/podcasts/Oneupweb/straightupsearch/episode_21/mp3/episode_21.mp3 Fri, 22 Feb 2008 09:15:00 -0500 http://podgarden.podtractor.com/9/16/2913 Oneupweb This week Scott and Teal join Tim on the show to talk about how companies did and did not take advantage of the online opportunities after the Grammy awards. Time will tell if the Oscars and those participating companies will fare better or worse. 00:14:24 grammy, awards show, post show, online marketing, business, advertising, oneupweb no This week Tim and his guests dissect Christopher's recent StraightUpSearch blog post: Why I Shouldn't Write about Microsoft's Attempted Takeover of Yahoo! Join our roundtable discussion on the topic of Microsoft's recent bid to merge with search competitor Yahoo! http://podgarden.podtractor.com/podcasts/Oneupweb/straightupsearch/episode_20/mp3/episode_20.mp3 Fri, 15 Feb 2008 08:20:00 -0500 http://podgarden.podtractor.com/9/16/2753 Oneupweb This week Tim and his guests dissect Christopher's recent StraightUpSearch blog post: Why I Shouldn't Write about Microsoft's Attempted Takeover of Yahoo! Join our roundtable discussion on the topic of Microsoft's recent bid to merge with search competitor Yahoo! 00:16:49 microsoft, yahoo, hostile, takeover, bid, jerry, yang, search, engines no Microsoft has decided to use MS Word as a rendering engine for HTML emails. Tim and gang examine the downfalls of this decision and offer a workaround for one specific issue marketers may experience when creating an email marketing campaign or company newsletter. http://podgarden.podtractor.com/podcasts/Oneupweb/straightupsearch/episode_19/mp3/episode_19.mp3 Fri, 08 Feb 2008 10:05:00 -0500 http://podgarden.podtractor.com/9/16/2696 Oneupweb Microsoft has decided to use MS Word as a rendering engine for HTML emails. Tim and gang examine the downfalls of this decision and offer a workaround for one specific issue marketers may experience when creating an email marketing campaign or company newsletter. 00:14:15 microsoft, html, email, outlook, 2007, web, standards, ie, browser, ie6, ie7, ms, word, marketing no StraightUpSearch is back, finally! And with a brand new format. Each week Tim will fearlessly lead a round table discussion on topics relating to our most popular StraightUpSearch blog post. It's new. It's exciting. It's StraightUpSearch, so you can't go wrong. http://podgarden.podtractor.com/podcasts/Oneupweb/straightupsearch/episode_18/mp3/episode_18.mp3 Fri, 01 Feb 2008 10:01:00 -0500 http://podgarden.podtractor.com/9/16/2655 Oneupweb StraightUpSearch is back, finally! And with a brand new format. Each week Tim will fearlessly lead a round table discussion on topics relating to our most popular StraightUpSearch blog post. It's new. It's exciting. It's StraightUpSearch, so you can't go wrong. 00:15:18 democratic, debates, presidential, campaign, online, south, carolina, obama, clinton, politics, no Times they are a changin'. This week while the Oneupweb team is hard at work in the kitchen, cooking up a new format for the StraightUpSearch podcast, they are serving up some of their favorite segments from the past. From GeoDucts to the Pope and everything between, here are some of our favorite moments from the first 16 episodes. http://podgarden.podtractor.com/podcasts/Oneupweb/straightupsearch/episode_17/mp3/episode_17.mp3 Thu, 24 Aug 2006 16:25:00 -0400 http://podgarden.podtractor.com/9/16/393 Oneupweb Times they are a changin'. This week while the Oneupweb team is hard at work in the kitchen, cooking up a new format for the StraightUpSearch podcast, they are serving up some of their favorite segments from the past. From GeoDucts to the Pope and everything between, here are some of our favorite moments from the first 16 episodes. 00:24:33 seo, sem, online marketing, search engine marketing, greatest hits, live from the past, organic listings, natural optimization, google, integrated marketing, paid search management no What Were They Thinking - it's not just for web sites anymore! In a WWTT first, the team discusses the interview process and gives some sure fire ways guaranteed to prevent you from getting hired. Followed by a double barreled shot of rant covering both Google and Yahoo!, and a cool tool designed to help you pick a complementary, and eye-appealing color pallet. The show ends with a look at the gut wrenching world of sports injuries. That doesn't look that bad, just turn your foot back around and walk it off. http://podgarden.podtractor.com/podcasts/Oneupweb/straightupsearch/episode_16/mp3/episode_16.mp3 Fri, 18 Aug 2006 13:00:00 -0400 http://podgarden.podtractor.com/9/16/358 Oneupweb What Were They Thinking - it's not just for web sites anymore! In a WWTT first, the team discusses the interview process and gives some sure fire ways guaranteed to prevent you from getting hired. Followed by a double barreled shot of rant covering both Google and Yahoo!, and a cool tool designed to help you pick a complementary, and eye-appealing color pallet. The show ends with a look at the gut wrenching world of sports injuries. That doesn't look that bad, just turn your foot back around and walk it off. 00:31:41 impalments, injuries, interviews, search engine optimization, paid search marketing, natural optimization, integrated marketing, paid search management no "BA-DA-DA-DAH-DAAAAH, who's lovin' it?" We're down, but we're not out-take that, office plague! This installment starts with a look into the world of online fast food and discusses just how far away from your target audience your message can get. Premium salad and bottled water in hand, the team turns their attention to Google and the recent legal actions taken by the company to prevent the misuse and possible "genericide" of their name. Following, you'll get a bit of cool tool self-promotion; then, this week's podcast wraps up with a random keyword search inspired by the actions of a once brilliant collegiate star, who after a failed NFL career has found new ways to help electrify audiences. Please pull ahead to the second window - it's episode 15. http://podgarden.podtractor.com/podcasts/Oneupweb/straightupsearch/episode_15/mp3/episode_15.mp3 Mon, 14 Aug 2006 17:00:00 -0400 http://podgarden.podtractor.com/9/16/281 Oneupweb "BA-DA-DA-DAH-DAAAAH, who's lovin' it?" We're down, but we're not out-take that, office plague! This installment starts with a look into the world of online fast food and discusses just how far away from your target audience your message can get. Premium salad and bottled water in hand, the team turns their attention to Google and the recent legal actions taken by the company to prevent the misuse and possible "genericide" of their name. Following, you'll get a bit of cool tool self-promotion; then, this week's podcast wraps up with a random keyword search inspired by the actions of a once brilliant collegiate star, who after a failed NFL career has found new ways to help electrify audiences. Please pull ahead to the second window - it's episode 15. 00:26:21 search engine optimization, paid search marketing, natural optimization, integrated marketing, paid search management no Lemonade, open fire hydrants, do-it-yourself home improvement projects, and head wounds. It must be summer. In the spirit of summer projects, Oneupweb takes a look at the online stores of the do-it-yourself big boys and discovers the only thing more difficult than building a gazebo is finding the material to complete it. Back after a two week hiatus, the Google Rant returns to its roots and looks at the latest marketing channel infected by Google's reach - XM Radio. Speaking of infected, this week's cool tool segment discusses the importance of backing up your hard drive to prevent against potential losses. Finally, this week's Random Keyword Search reminds us what a pain in the neck, and head, working with a high-powered nail gun can be. http://podgarden.podtractor.com/podcasts/Oneupweb/straightupsearch/episode_14/mp3/episode_14.mp3 Fri, 04 Aug 2006 13:00:00 -0400 http://podgarden.podtractor.com/9/16/330 Oneupweb Lemonade, open fire hydrants, do-it-yourself home improvement projects, and head wounds. It must be summer. In the spirit of summer projects, Oneupweb takes a look at the online stores of the do-it-yourself big boys and discovers the only thing more difficult than building a gazebo is finding the material to complete it. Back after a two week hiatus, the Google Rant returns to its roots and looks at the latest marketing channel infected by Google's reach - XM Radio. Speaking of infected, this week's cool tool segment discusses the importance of backing up your hard drive to prevent against potential losses. Finally, this week's Random Keyword Search reminds us what a pain in the neck, and head, working with a high-powered nail gun can be. 00:32:52 diy, power tool mishaps, online marketing, search engine optimization, paid search marketing, natural optimization, integrated marketing, paid search management no Take a walk on the wild side with the Oneupweb team as they discover that no matter how hard they try, some sites just don't start off on the right (or left) foot with users. Google is spared again this week as the rant focuses instead on net neutrality, and the possibility of a monetarily influenced Internet. Followed by a two-for-one cool tool and useful tip on watermarks and image protection, this week's random keyword search, explores the fascinating world of acronyms, and discovers what an episode of Cops would be like if the officers never showed up. Get ready for mullets and mayhem - It's episode 13. http://podgarden.podtractor.com/podcasts/Oneupweb/straightupsearch/episode_13/mp3/episode_13.mp3 Fri, 28 Jul 2006 13:00:00 -0400 http://podgarden.podtractor.com/9/16/323 Oneupweb Take a walk on the wild side with the Oneupweb team as they discover that no matter how hard they try, some sites just don't start off on the right (or left) foot with users. Google is spared again this week as the rant focuses instead on net neutrality, and the possibility of a monetarily influenced Internet. Followed by a two-for-one cool tool and useful tip on watermarks and image protection, this week's random keyword search, explores the fascinating world of acronyms, and discovers what an episode of Cops would be like if the officers never showed up. Get ready for mullets and mayhem - It's episode 13. 00:27:41 net neutrality, tennessee waterfall, fubar, watermark, online marketing, search engine optimization, paid search marketing, natural optimization, integrated marketing, paid search management no The format continues to evolve this week as the Oneupweb team moves the WWTT away from the drudgery of poorly designed sites and places it in the front-and-center world of poorly managed PPC advertisements. After all, Father's Day is only 11 months away. In another first, the team lays off of Google and instead turns their attention to Yahoo! and Ask and their retroactive approach to paid search reporting. Followed by an "oldy but goody" cool tool, this weeks random keyword search pops up an educational and uncomfortable look at the Geoduck. If you think you're up for it, here's episode 12. http://podgarden.podtractor.com/podcasts/Oneupweb/straightupsearch/episode_12/mp3/episode_12.mp3 Fri, 21 Jul 2006 13:00:00 -0400 http://podgarden.podtractor.com/9/16/316 Oneupweb The format continues to evolve this week as the Oneupweb team moves the WWTT away from the drudgery of poorly designed sites and places it in the front-and-center world of poorly managed PPC advertisements. After all, Father's Day is only 11 months away. In another first, the team lays off of Google and instead turns their attention to Yahoo! and Ask and their retroactive approach to paid search reporting. Followed by an "oldy but goody" cool tool, this weeks random keyword search pops up an educational and uncomfortable look at the Geoduck. If you think you're up for it, here's episode 12. 00:26:51 ppc, dirty jobs, ask, yahoo, online marketing, search engine marketing, search engine optimization, paid search marketing, natural optimization, integrated marketing, paid search management no Did you miss the detour? This week the Oneupweb team veers off the format path to give praise to an innovative online marketing plan that despite using many of the features usually chastised in the WWTT, comes out looking pretty as a peach, or in this case, a grapefruit. Back on-track, the team gives a shout-out to a free online stats tool for beginners - and just shouts at Google, as their roots start to spread into the company's local backyard. Finally, this week's Random Keyword search delves deep into the psyche of America's inventors and begs the question, "The Gerbil Shirt - Why didn't I think of that?" http://podgarden.podtractor.com/podcasts/Oneupweb/straightupsearch/episode_11/mp3/episode_11.mp3 Fri, 14 Jul 2006 13:00:00 -0400 http://podgarden.podtractor.com/9/16/309 Oneupweb Did you miss the detour? This week the Oneupweb team veers off the format path to give praise to an innovative online marketing plan that despite using many of the features usually chastised in the WWTT, comes out looking pretty as a peach, or in this case, a grapefruit. Back on-track, the team gives a shout-out to a free online stats tool for beginners - and just shouts at Google, as their roots start to spread into the company's local backyard. Finally, this week's Random Keyword search delves deep into the psyche of America's inventors and begs the question, "The Gerbil Shirt - Why didn't I think of that?" 00:31:35 worst inventions, gerbil shirt, flash done right, online marketing, search engine marketing, search engine optimization, paid search marketing, natural optimization, integrated marketing, paid search management no In this weeks' What Were They Thinking the Oneupweb team learns that although steel can be formed into almost any shape without ever delaminating, the one shape it can't take is that of a usable website. Turning their attention toward the Google Rant, the team takes a shot at Google's new PayPal rip-off "Check Out" and their "anything you can do, we can copy and release in beta" attitude. And speaking of shots, line them up and have a look, as this weeks' random keyword search reminds us that a mug shot is worth a 1000 words. Unless it's Nick Nolte's, then it's worth a lot more. http://podgarden.podtractor.com/podcasts/Oneupweb/straightupsearch/episode_10/mp3/episode_10.mp3 Fri, 30 Jun 2006 13:00:00 -0400 http://podgarden.podtractor.com/9/16/302 Oneupweb In this weeks' What Were They Thinking the Oneupweb team learns that although steel can be formed into almost any shape without ever delaminating, the one shape it can't take is that of a usable website. Turning their attention toward the Google Rant, the team takes a shot at Google's new PayPal rip-off "Check Out" and their "anything you can do, we can copy and release in beta" attitude. And speaking of shots, line them up and have a look, as this weeks' random keyword search reminds us that a mug shot is worth a 1000 words. Unless it's Nick Nolte's, then it's worth a lot more. 00:37:28 mug shots, steel pipe, nick nolte, online marketing, search engine marketing, search engine optimization, paid search marketing, natural optimization, integrated marketing, paid search management no This week's 'creature feature' explores how arachnids adapt from one web to another. Based on the findings, it's safe to say, not well. After squashing the spider and scraping the remains from the bottom of her shoe, things get pretty heated as Lisa and the team turn their attention to a top 10 Google rant inspired by listener Ryan. Finally, the random keyword search adds a little culture to the podcast as the Oneupweb team learns that defining art is a subjective matter and that there is definitely more than one way to skin a cat - literally. http://podgarden.podtractor.com/podcasts/Oneupweb/straightupsearch/episode_9/mp3/episode_9.mp3 Fri, 23 Jun 2006 13:00:00 -0400 http://podgarden.podtractor.com/9/16/296 Oneupweb This week's 'creature feature' explores how arachnids adapt from one web to another. Based on the findings, it's safe to say, not well. After squashing the spider and scraping the remains from the bottom of her shoe, things get pretty heated as Lisa and the team turn their attention to a top 10 Google rant inspired by listener Ryan. Finally, the random keyword search adds a little culture to the podcast as the Oneupweb team learns that defining art is a subjective matter and that there is definitely more than one way to skin a cat - literally. 00:39:58 art appreciation, spider squashing, arachnids, taxidermy, online marketing, search engine marketing, search engine optimization, paid search marketing, natural optimization, integrated marketing, paid search management no Fire up the grill, Oneupweb is cooking another podcast. This weeks recipe is a succulent dish featuring a B-to-C site tossed in a sauce of missed opportunities. Served with a random keyword search medley featuring edible insects that have been lightly seasoned with the tears of one podcast member, this dish is perfect for large groups, or cults. Speaking of cults, this weeks Google rant looks into their continued efforts to create an unrealistic, utopian work community that accommodates all of their employees needs, reducing the need to leave, and horribly skewing their view of the real world. Looks like Jim Jones is not the only one handing out Kool-Aid. http://podgarden.podtractor.com/podcasts/Oneupweb/straightupsearch/episode_8/mp3/episode_8.mp3 Mon, 19 Jun 2006 13:00:00 -0400 http://podgarden.podtractor.com/9/16/295 Oneupweb Fire up the grill, Oneupweb is cooking another podcast. This weeks recipe is a succulent dish featuring a B-to-C site tossed in a sauce of missed opportunities. Served with a random keyword search medley featuring edible insects that have been lightly seasoned with the tears of one podcast member, this dish is perfect for large groups, or cults. Speaking of cults, this weeks Google rant looks into their continued efforts to create an unrealistic, utopian work community that accommodates all of their employees needs, reducing the need to leave, and horribly skewing their view of the real world. Looks like Jim Jones is not the only one handing out Kool-Aid. 00:35:55 edible insects, cooking, jim jones, cult, online marketing, search engine marketing, search engine optimization, paid search marketing, ppc, straight up search, natural optimization, integrated marketing, paid search management no From a site that has probably caused more seizures then strobe lights, to a unanimously praised tool that allows you to view your site in multiple browsers and a rant that extends beyond Google into the world of potential lies, half-truths and questionable credibility known as Wikipedia, this episode really does have it all. Finally, in our random keyword search, we ask the question, "Is there really anything better then the trifecta of Pat Morita, Ralph Macchio and David Hasselhoff?" There is, and we've found it. We'll give you a hint - think carpet removal. http://podgarden.podtractor.com/podcasts/Oneupweb/straightupsearch/episode_7/mp3/episode_7.mp3 Fri, 09 Jun 2006 13:00:00 -0400 http://podgarden.podtractor.com/9/16/288 Oneupweb From a site that has probably caused more seizures then strobe lights, to a unanimously praised tool that allows you to view your site in multiple browsers and a rant that extends beyond Google into the world of potential lies, half-truths and questionable credibility known as Wikipedia, this episode really does have it all. Finally, in our random keyword search, we ask the question, "Is there really anything better then the trifecta of Pat Morita, Ralph Macchio and David Hasselhoff?" There is, and we've found it. We'll give you a hint - think carpet removal. 00:33:01 pat morita, ralph macchio, david hasselhoff, hair removal, wax-on wax-hoff, wikipedia, online marketing, search engine marketing, search engine optimization, paid search marketing, ppc, straight up search, natural optimization, integrated marketing, paid search management no Listen in as the Oneupweb team targets online arrogance, and discusses an industry leading marketing agency walked directly into their "What were they thinking?" sights. And speaking of online marketing, more good news for Google shareholders: they have discovered yet another way to increase revenue: too bad it inflates costs and decreases ROI for AdWords advertisers. Finally, in this week's Random Keyword Search Lisa, Dave, and Tim learn that if pain is good, someone else's pain captured on video is fantastic. http://podgarden.podtractor.com/podcasts/Oneupweb/straightupsearch/episode_6/mp3/episode_6.mp3 Fri, 02 Jun 2006 13:00:00 -0400 http://podgarden.podtractor.com/9/16/275 Oneupweb Listen in as the Oneupweb team targets online arrogance, and discusses an industry leading marketing agency walked directly into their "What were they thinking?" sights. And speaking of online marketing, more good news for Google shareholders: they have discovered yet another way to increase revenue: too bad it inflates costs and decreases ROI for AdWords advertisers. Finally, in this week's Random Keyword Search Lisa, Dave, and Tim learn that if pain is good, someone else's pain captured on video is fantastic. 00:30:35 stupid videos, online marketing, search engine marketing, search engine optimization, paid search marketing, ppc, straight up search, natural optimization, integrated marketing, paid search management no In an episode containing comments on two of the scariest things imaginable, former American Idol contestants and Brazilian pedophiles, the Oneupweb team discusses the short-sightedness of one Fortune 500 company's online efforts and Google's "shoot first" attitude toward social responsibility. Finally, in a random keyword search shocker, we learn that everyone's favorite foul mouthed, self delusional hoochie in a halter top, Rhonetta Johnson is famous for more than just her American Idol performance. http://podgarden.podtractor.com/podcasts/Oneupweb/straightupsearch/episode_5/mp3/episode_5.mp3 Fri, 26 May 2006 13:00:00 -0400 http://podgarden.podtractor.com/9/16/268 Oneupweb In an episode containing comments on two of the scariest things imaginable, former American Idol contestants and Brazilian pedophiles, the Oneupweb team discusses the short-sightedness of one Fortune 500 company's online efforts and Google's "shoot first" attitude toward social responsibility. Finally, in a random keyword search shocker, we learn that everyone's favorite foul mouthed, self delusional hoochie in a halter top, Rhonetta Johnson is famous for more than just her American Idol performance. 00:31:25 rhonetta johnson, online marketing, search engine marketing, search engine optimization, paid search marketing, ppc, straight up search, natural optimization, integrated marketing, paid search management no Episode 4. No longer bound by the trilogy stigma, the team at Oneupweb journeys into the most private of areas, the bathroom, to explore the wonderfully clean world of bidets. And speaking of privacy and things that belong in the toilet, Lisa, Tim and Dave also discuss the Google Pack and the data collection possibilities it holds. And for those of you considering purchasing airline tickets online, listen as the Oneupweb team airs out their thoughts on the website of a major carrier and suggests that they may want to consider changing their slogan to "You are now free to move around the country, just not around our website." http://podgarden.podtractor.com/podcasts/Oneupweb/straightupsearch/episode_4/mp3/episode_4.mp3 Fri, 19 May 2006 13:00:00 -0400 http://podgarden.podtractor.com/9/16/261 Oneupweb Episode 4. No longer bound by the trilogy stigma, the team at Oneupweb journeys into the most private of areas, the bathroom, to explore the wonderfully clean world of bidets. And speaking of privacy and things that belong in the toilet, Lisa, Tim and Dave also discuss the Google Pack and the data collection possibilities it holds. And for those of you considering purchasing airline tickets online, listen as the Oneupweb team airs out their thoughts on the website of a major carrier and suggests that they may want to consider changing their slogan to "You are now free to move around the country, just not around our website." 00:28:36 bidets, google pack, google privacy, online marketing, search engine marketing, search engine optimization, paid search marketing, ppc, straight up search, natural optimization, integrated marketing, paid search management no Take a trip down late-nite memory lane and listen as the Oneupweb team discusses the site of a legendary product created by a carpenter, and perfect for anyone who wears a hat all day; the undisputed champion of late night TV - the Flowbee! Lisa, Tim, and Dave also throw their two cents at Google's growing bankroll, and learn that maybe sometimes, when it comes to pet weddings, it's possible to love an animal a little too much: Quick, someone turn on the electric fence! The best man just saw a garbage truck! http://podgarden.podtractor.com/podcasts/Oneupweb/straightupsearch/episode_3/mp3/episode_3.mp3 Fri, 12 May 2006 13:00:00 -0400 http://podgarden.podtractor.com/9/16/260 Oneupweb Take a trip down late-nite memory lane and listen as the Oneupweb team discusses the site of a legendary product created by a carpenter, and perfect for anyone who wears a hat all day; the undisputed champion of late night TV - the Flowbee! Lisa, Tim, and Dave also throw their two cents at Google's growing bankroll, and learn that maybe sometimes, when it comes to pet weddings, it's possible to love an animal a little too much: Quick, someone turn on the electric fence! The best man just saw a garbage truck! 00:25:13 pet marriage, pet wedding, flowbee, online marketing, search engine marketing, search engine optimization, paid search marketing, ppc, straight up search, natural optimization, integrated marketing, paid search management no In this second installment of the StraighUpSearch podcast the team at Oneupweb learns about doves on the internet, tests their ability to decipher the difference between snack or scat, and asks Google if the would like a little cheese to go with their MSN whine. http://podgarden.podtractor.com/podcasts/Oneupweb/straightupsearch/episode_2/mp3/episode_2.mp3 Fri, 05 May 2006 13:00:00 -0400 http://podgarden.podtractor.com/9/16/254 Oneupweb In this second installment of the StraighUpSearch podcast the team at Oneupweb learns about doves on the internet, tests their ability to decipher the difference between snack or scat, and asks Google if the would like a little cheese to go with their MSN whine. 00:23:34 seo, sem, online marketing, search engine marketing, search engine optimization, paid search marketing, ppc, straight up search, natural optimization, google, yahoo, msn, integrated marketing, paid search management no Get Real with StraightUpSearch - Search engine optimization and online marketing pros from Oneupweb dish out humorous perspectives on Google, poorly designed websites, and the oddities of marketing online. Featuring frank, lively, mostly censored discussion of serious topics that bring a smile along with helpful advice. http://podgarden.podtractor.com/podcasts/Oneupweb/straightupsearch/episode_1/mp3/episode_1.mp3 Fri, 28 Apr 2006 13:00:00 -0400 http://podgarden.podtractor.com/9/16/253 Oneupweb Get Real with StraightUpSearch - Search engine optimization and online marketing pros from Oneupweb dish out humorous perspectives on Google, poorly designed websites, and the oddities of marketing online. Featuring frank, lively, mostly censored discussion of serious topics that bring a smile along with helpful advice. 00:22:33 seo, sem, online marketing, search engine marketing, search engine optimization, paid search marketing, ppc, straight up search, natural optimization, google, yahoo, msn, integrated marketing, paid search management no