http://www.oneupweb.com/library/podcasts/ For many businesses, search engine marketing (SEM) has become a vital component of creating a successful company. From B2B to e-commerce, when properly implemented, the online marketplace will help companies increase profits, generate leads, create positive brand awareness and much more. Created by integrated online marketing leader, Oneupweb, “One for the Money” (OFTM) is a tongue-in-cheek homage to old time radio, providing an educational and entertaining look at search engine optimization (SEO), pay per click (PPC), social media and other forms of online marketing. Offering realistic disaster scenarios with actionable analysis and advice from CEO Lisa Wehr and Oneupweb team members, OFTM is a must-listen for anyone serious about internet marketing. © 2009 Oneupweb PodTractor by OneUpWeb Tue, 29 Apr 2008 11:42:00 -0400 Thu, 11 Mar 2010 02:08:44 -0500 en-us podcast@oneupweb.com podcast@oneupweb.com http://podgarden.oneupweb.com/images/oneforthemoney/oftm_albumArt_300x300.jpg http://www.oneupweb.com/library/podcasts/ An Online Marketing Drama Series For many businesses, search engine marketing (SEM) has become a vital component of creating a successful company. From B2B to e-commerce, when properly implemented, the online marketplace will help companies increase profits, generate leads, create positive brand awareness and much more. Created by integrated online marketing leader, Oneupweb, “One for the Money” (OFTM) is a tongue-in-cheek homage to old time radio, providing an educational and entertaining look at search engine optimization (SEO), pay per click (PPC), social media and other forms of online marketing. Offering realistic disaster scenarios with actionable analysis and advice from CEO Lisa Wehr and Oneupweb team members, OFTM is a must-listen for anyone serious about internet marketing. Oneupweb business, drama, money, podcast, b2c, blog, natural, analytics, usability, consulting, optimisation Oneupweb podcast@oneupweb.com no The recent economic downturn is causing businesses in every market sector to revisit their current spending plans. No company or department seems immune. Investors and upper management are demanding accountability for every dollar spent. And those that can't provide adequate proof of performance are seeing the deepest cuts. Put simply, it's a potential bloodbath out there - as we'll soon discover in the latest episode of One for the Money, our ongoing podcast drama series. http://podgarden.podtractor.com/podcasts/Oneupweb/oftm/oftm-episode8/mp3/oftm-episode8.mp3?s=2841e385af70a00eee98814b3109d52468f1a743 Tue, 29 Apr 2008 11:42:00 -0400 http://podgarden.podtractor.com/9/149/4096 Oneupweb The recent economic downturn is causing businesses in every market sector to revisit their current spending plans. No company or department seems immune. Investors and upper management are demanding accountability for every dollar spent. And those that can't provide adequate proof of performance are seeing the deepest cuts. Put simply, it's a potential bloodbath out there - as we'll soon discover in the latest episode of One for the Money, our ongoing podcast drama series. 00:12:55 recession, online, spending, corporate, budget, cuts, roi, analytics, projections, cost, reduction, projected, sales, advertising, downturn, media, placement no The new VP of Sales and Marketing at a data processing company specializing in the industrial lubricant industry, finds himself reluctantly drawn into the social media marketing sphere by the company's long-time PR firm. When questionable photography and self-serving, phony posts start turning up on the company blog, the new VP finds himself on the defensive. Things only get worse when an embarrassing office party video reaches YouTube. Anyone who has ever launched a social media marketing campaign without a clear set of goals, a good plan and the resources to follow-through, will find a lot to identify with in this latest One for the Money episode. http://podgarden.podtractor.com/podcasts/Oneupweb/oftm/oftm-episode7/mp3/oftm-episode7.mp3?s=2841e385af70a00eee98814b3109d52468f1a743 Wed, 30 Jan 2008 11:54:00 -0500 http://podgarden.podtractor.com/9/149/2641 Oneupweb The new VP of Sales and Marketing at a data processing company specializing in the industrial lubricant industry, finds himself reluctantly drawn into the social media marketing sphere by the company's long-time PR firm. When questionable photography and self-serving, phony posts start turning up on the company blog, the new VP finds himself on the defensive. Things only get worse when an embarrassing office party video reaches YouTube. Anyone who has ever launched a social media marketing campaign without a clear set of goals, a good plan and the resources to follow-through, will find a lot to identify with in this latest One for the Money episode. 00:11:50 social, media, marketing, youtube, video, sharing, blog, posting, flickr, photo, share, next, generation, web, 2.0 no In the 6th installment of One for the Money, an e-retailer specializing in exotic adventure foods faces some unhappy adventures with a dysfunctional website. As sales plummet, the company president — Bob, of Bwana Bob's Adventure Cuisine—encounters one site usability problem after another. The problems are magnified by the temporary unavailability of the overworked company webmaster. Anyone who's ever had their corporate website perform as it shouldn't needs to hear this podcast. http://podgarden.podtractor.com/podcasts/Oneupweb/oftm/oftm-episode6/mp3/oftm-episode6.mp3?s=2841e385af70a00eee98814b3109d52468f1a743 Fri, 07 Dec 2007 16:44:00 -0500 http://podgarden.podtractor.com/9/149/2346 Oneupweb An exotic adventure foods e-retailer faces some unhappy adventures with a dysfunctional website. As sales plummet, the company president encounters one site usability problem after another. Anyone who's ever had their corporate website perform as it shouldn't will eat this one up. 00:11:20 usability, e-retailer, corporate, website, users, performance, testing, check, online, retail no An established online retailer learns some hard lessons about Google's new Universal Search protocols. The company suddenly finds its search positions and online reputation threatened by a techno punk band with a similar name. The band's aggressive promotions and massive viral buzz cause the e-retailer's online sales to drop as search positions fall under the weight of the band's notoriety. Anyone feeling secure about their well-established search positions, or those looking to create some lasting search presence, needs to listen to this podcast. http://podgarden.podtractor.com/podcasts/Oneupweb/oftm/oftm-episode5/mp3/oftm-episode5.mp3?s=2841e385af70a00eee98814b3109d52468f1a743 Wed, 19 Sep 2007 16:13:00 -0400 http://podgarden.podtractor.com/9/149/1996 Oneupweb An established online retailer learns some hard lessons about Google's new Universal Search protocols. The company suddenly finds its search positions and online reputation threatened by a techno punk band with a similar name. The band's aggressive promotions and massive viral buzz cause the e-retailer's online sales to drop as search positions fall under the weight of the band's notoriety. Anyone feeling secure about their well-established search positions, or those looking to create some lasting search presence, needs to listen to this podcast. 00:11:53 google, universal, search, engine, positions, placement, viral, marketing, online, promotions, internet, sales, buzz, video, news, images no A growing company finds itself with an out-of-date website and some immediate opportunities to introduce new products to a waiting marketplace. Their choice for website redesign - a quick-fix, in-house solution, or professional outsourcing. They choose the quick fix, with an off-the-shelf CMS package and an in-house team of marketing irregulars. The results provide some costly lessons. Any business considering "minor" design changes to their website needs to listen to this podcast. http://podgarden.podtractor.com/podcasts/Oneupweb/oftm/oftm-episode4/mp3/oftm-episode4.mp3?s=2841e385af70a00eee98814b3109d52468f1a743 Tue, 31 Jul 2007 15:04:00 -0400 http://podgarden.podtractor.com/9/149/1829 Oneupweb A growing company finds itself with an out-of-date website and some immediate opportunities to introduce new products to a waiting marketplace. Their choice for website redesign - a quick-fix, in-house solution, or professional outsourcing. They choose the quick fix, with an off-the-shelf CMS package and an in-house team of marketing irregulars. The results provide some costly lessons. Any business considering "minor" design changes to their website needs to listen to this podcast. 00:15:35 website, redesign, seo, search, engine, optimization, cms, content, management, system no A corporate directive has a CEO determined to get his company podcast up and running fast. He has two proposals: do it right with people who understand the medium, or do it fast and cheap with an internal team and minimal outsourcing. In this latest One for the Money episode, we learn the real costs of “fast and cheap” -- a required listen for anyone looking to begin podcasting corporately. http://podgarden.podtractor.com/podcasts/Oneupweb/oftm/oftm-episode3/mp3/oftm-episode3.mp3?s=2841e385af70a00eee98814b3109d52468f1a743 Mon, 25 Jun 2007 17:40:00 -0400 http://podgarden.podtractor.com/9/149/1731 Oneupweb A corporate directive has a CEO determined to get his company podcast up and running fast. He has two proposals: do it right with people who understand the medium, or do it fast and cheap with an internal team and minimal outsourcing. In this latest One for the Money episode, we learn the real costs of “fast and cheap” -- a required listen for anyone looking to begin podcasting corporately. 00:14:16 podcasting, podcasts, podcast, tracking, production no An eager new IT employee volunteers to run his employer’s first paid search online advertising campaign. Without adequate experience and analytics, he misses the telltale signs of click fraud, while committing some common but expensive bidding errors. The results come to a head in a conference room confrontation that resurrects vivid memories for our professional analysts. Good advice for any company looking to advertise online. http://podgarden.podtractor.com/podcasts/Oneupweb/oftm/oftm-episode2/mp3/oftm-episode2.mp3?s=2841e385af70a00eee98814b3109d52468f1a743 Fri, 18 May 2007 15:54:00 -0400 http://podgarden.podtractor.com/9/149/1611 Oneupweb An eager new IT employee volunteers to run his employer’s first paid search online advertising campaign. Without adequate experience and analytics, he misses the telltale signs of click fraud, while committing some common but expensive bidding errors. The results come to a head in a conference room confrontation that resurrects vivid memories for our professional analysts. Good advice for any company looking to advertise online. 00:20:10 ppc, search, engine, marketing, paid, search, adwords, landing, pages, keyword, bidding no A mythical manufacturer discovers at its regular board meeting that a routine online search for their website turns up a multitude of trashy sites. The ensuing recriminations and eventual solutions cause a considerable shakeup in management... and fodder for lively discussion for our commentators. http://podgarden.podtractor.com/podcasts/Oneupweb/oftm/oftm-episode1/mp3/oftm-episode1.mp3?s=2841e385af70a00eee98814b3109d52468f1a743 Thu, 26 Apr 2007 13:10:00 -0400 http://podgarden.podtractor.com/9/149/1521 Oneupweb A mythical manufacturer discovers at its regular board meeting that a routine online search for their website turns up a multitude of trashy sites. The ensuing recriminations and eventual solutions cause a considerable shakeup in management... and fodder for lively discussion for our commentators. 00:17:28 seo, optimization, google, dirty, little, secret, drama no