<?xml version="1.0" encoding="UTF-8"?>
<?xml-stylesheet type="text/xsl" href="http://podgarden.podtractor.com/feeds/xsl/Oneupweb/iOM/iOM.xsl"?>
<?xml-stylesheet type="text/css" href="http://podgarden.podtractor.com/feeds/css/Oneupweb/iOM/iOM.css"?>
<rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:media="http://search.yahoo.com/mrss/">
  <channel>
    <title>Oneupweb's iOM Series &gt; Integrated Online Marketing</title>
    <link>http://www.oneupweb.com/library/podcasts/</link>
    <description>Fresh produce from Oneupweb, a respected leader in Integrated Online Marketing (IOM). This series of informative white papers will include a range of topics about IOM. From pay-per-click (PPC) strategies to the basics of podcasting, online holiday marketing essentials to research-based revelations on the importance of scoring well on search engines, Oneupweb's IOM Podcast Series offers vital nourishment to current and would-be online marketers.</description>
    <copyright>&#169; 2009 Oneupweb</copyright>
    <generator>PodTractor by OneUpWeb</generator>
    <pubDate>Wed, 13 Dec 2006 14:13:00 -0500</pubDate>
    <lastBuildDate>Fri, 30 Jul 2010 01:23:53 -0400</lastBuildDate>
    <language>en-us</language>
    <managingEditor>podcast@oneupweb.com</managingEditor>
    <webMaster>podcast@oneupweb.com</webMaster>
    <image>
      <url>http://www.oneupweb.com/images/ouw_podcasts/iom300x300.jpg</url>
      <title>Oneupweb iOM Series</title>
      <link>http://www.oneupweb.com/library/podcasts/</link>
    </image>
    <itunes:subtitle>Integrated Online Marketing</itunes:subtitle>
    <itunes:summary>Fresh produce from Oneupweb, a respected leader in Integrated Online Marketing (IOM). This series of informative white papers will include a range of topics about IOM. From pay-per-click (PPC) strategies to the basics of podcasting, online holiday marketing essentials to research-based revelations on the importance of scoring well on search engines, Oneupweb's IOM Podcast Series offers vital nourishment to current and would-be online marketers.</itunes:summary>
    <itunes:author>Oneupweb</itunes:author>
    <itunes:keywords>online marketing articles, whitepaper, online marketing case studies, seo white papers, seo articles, seo case studies, podcasting white paper, paid search whitepapers, marketing research, marketing white paper</itunes:keywords>
    <itunes:image href="http://www.oneupweb.com/images/ouw_podcasts/iom300x300.jpg"/>
    <itunes:owner>
      <itunes:name>Oneupweb</itunes:name>
      <itunes:email>podcast@oneupweb.com</itunes:email>
    </itunes:owner>
    <itunes:explicit>no</itunes:explicit>
    <itunes:category text="Business"/>
    <itunes:category text="Business">
      <itunes:category text="Management &amp; Marketing"/>
    </itunes:category>
    <itunes:category text="Technology">
      <itunes:category text="Podcasting"/>
    </itunes:category>
    <atom:link rel="self" title="Oneupweb's iOM Series &gt; Integrated Online Marketing" type="application/rss+xml" xmlns:atom="http://www.w3.org/2005/Atom" href="http://podgarden.podtractor.com/feeds/Oneupweb/iOM/index.rss?s=497aa8447c4114b04e1545d21c3aabc67eea924b"/>
    <item>
      <title>The Value of Podcasting to Search Marketers</title>
      <description>Reveals the new and often overlooked opportunities that podcasting represents for natural optimization and paid search campaigns. If you're wondering how podcasting can be part of your search marketing efforts, this podcast should be of particular interest.</description>
      <link>http://podgarden.podtractor.com/podcasts/Oneupweb/iOM/value_of_podcasting/mp3/value_of_podcasting.mp3?s=497aa8447c4114b04e1545d21c3aabc67eea924b</link>
      <pubDate>Wed, 13 Dec 2006 14:13:00 -0500</pubDate>
      <guid isPermaLink="false">http://podgarden.podtractor.com/9/29/876</guid>
      <itunes:author>Oneupweb</itunes:author>
      <itunes:summary>Reveals the new and often overlooked opportunities that podcasting represents for natural optimization and paid search campaigns. If you're wondering how podcasting can be part of your search marketing efforts, this podcast should be of particular interest.</itunes:summary>
      <itunes:duration>00:23:15</itunes:duration>
      <itunes:keywords>podcasting, search marketing, natural optimization, online marketing, podcast optimization, podcast marketing</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:image href="http://podgarden.oneupweb.com/images/iom/ouwwhitepaper.jpg"/>
      <enclosure length="22341591" type="audio/mpeg" url="http://podgarden.podtractor.com/podcasts/Oneupweb/iOM/value_of_podcasting/mp3/value_of_podcasting.mp3?s=497aa8447c4114b04e1545d21c3aabc67eea924b"/>
    </item>
    <item>
      <title>Moving Around the Podcast Cycle</title>
      <description>Our Podcast Cycle walk-through takes viewers step-by-step through the process of creating, launching and tracking a podcast. It's designed to take some of the mystery out of the medium that is attracting an audience of 10 million this year and 80 million by 2010.</description>
      <link>http://podgarden.podtractor.com/podcasts/Oneupweb/iOM/podcast_cycle/mov/podcast_cycle.mov?s=497aa8447c4114b04e1545d21c3aabc67eea924b</link>
      <pubDate>Tue, 12 Dec 2006 13:35:00 -0500</pubDate>
      <guid isPermaLink="false">http://podgarden.podtractor.com/9/29/856</guid>
      <itunes:author>Oneupweb</itunes:author>
      <itunes:summary>Our Podcast Cycle walk-through takes viewers step-by-step through the process of creating, launching and tracking a podcast. It's designed to take some of the mystery out of the medium that is attracting an audience of 10 million this year and 80 million by 2010.</itunes:summary>
      <itunes:duration>00:08:39</itunes:duration>
      <itunes:keywords>podcasting, podcast promotion, podcast cycle, podcast production, podcast tracking, podcast creation</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:image href="http://podgarden.oneupweb.com/images/iom/ouwwhitepaper.jpg"/>
      <enclosure length="48419146" type="video/quicktime" url="http://podgarden.podtractor.com/podcasts/Oneupweb/iOM/podcast_cycle/mov/podcast_cycle.mov?s=497aa8447c4114b04e1545d21c3aabc67eea924b"/>
    </item>
    <item>
      <title>Corporate Podcasts - How Long Should They Be?</title>
      <description>Four minutes or forty-five minutes &#8211; what's the optimum length for a corporate podcast? Discover some surprising answers in the industry's first actual research on the subject. In this podcast white paper Oneupweb looks at what the most successful business podcasters are doing and what you can learn from the experience.</description>
      <link>http://podgarden.podtractor.com/podcasts/Oneupweb/iOM/iomseries_corporate_podcasts_how_long/mp3/iomseries_corporate_podcasts_how_long.mp3?s=497aa8447c4114b04e1545d21c3aabc67eea924b</link>
      <pubDate>Mon, 23 Oct 2006 08:44:00 -0400</pubDate>
      <guid isPermaLink="false">http://podgarden.podtractor.com/9/29/638</guid>
      <itunes:author>Oneupweb</itunes:author>
      <itunes:summary>A Quantitative Look at the Duration of Popular Business Podcasts</itunes:summary>
      <itunes:duration>00:10:45</itunes:duration>
      <itunes:keywords>online marketing, podcast best practices, podcast length, podcasting research, seo articles, seo case studies, seo strategies, online marketing research, oneupweb</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:image href="http://podgarden.oneupweb.com/images/iom/ouwwhitepaper.jpg"/>
      <enclosure length="10341565" type="audio/mpeg" url="http://podgarden.podtractor.com/podcasts/Oneupweb/iOM/iomseries_corporate_podcasts_how_long/mp3/iomseries_corporate_podcasts_how_long.mp3?s=497aa8447c4114b04e1545d21c3aabc67eea924b"/>
    </item>
    <item>
      <title>Corporate Podcasting 101 - Part 2</title>
      <description>Corporate Podcasting 101 is a marketing primer for executives offering clear, concise, jargon-free information describing podcast production, marketing, optimization and performance tracking. With this information, marketers will have enough background to see how podcasting can impact their bottom line and what&#8217;s necessary to produce a podcast series.</description>
      <link>http://podgarden.podtractor.com/podcasts/Oneupweb/iOM/iomseries_corporate_podcasting_101_part2/mp3/iomseries_corporate_podcasting_101_part2.mp3?s=497aa8447c4114b04e1545d21c3aabc67eea924b</link>
      <pubDate>Mon, 18 Sep 2006 16:23:00 -0400</pubDate>
      <guid isPermaLink="false">http://podgarden.podtractor.com/9/29/506</guid>
      <itunes:author>Oneupweb</itunes:author>
      <itunes:summary>Corporate Podcasting 101 is a podcast marketing primer for executives. Part 2 of a 2 part series.</itunes:summary>
      <itunes:duration>18:20</itunes:duration>
      <itunes:keywords>online marketing articles, podcast white papers, seo articles, seo case studies, seo strategies, online marketing research, oneupweb</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:image href="http://podgarden.oneupweb.com/images/iom/ouwwhitepaper.jpg"/>
      <enclosure length="17620052" type="audio/mpeg" url="http://podgarden.podtractor.com/podcasts/Oneupweb/iOM/iomseries_corporate_podcasting_101_part2/mp3/iomseries_corporate_podcasting_101_part2.mp3?s=497aa8447c4114b04e1545d21c3aabc67eea924b"/>
    </item>
    <item>
      <title>Corporate Podcasting 101 - Part 1</title>
      <description>Corporate Podcasting 101 is a marketing primer for executives offering clear, concise, jargon-free information describing podcast production, marketing, optimization and performance tracking.   With this information, marketers will have enough background to see how podcasting can impact their bottom line and what&#8217;s necessary to produce a podcast series. </description>
      <link>http://podgarden.podtractor.com/podcasts/Oneupweb/iOM/iomseries_corporate_podcasting_101_part1/mp3/iomseries_corporate_podcasting_101_part1.mp3?s=497aa8447c4114b04e1545d21c3aabc67eea924b</link>
      <pubDate>Fri, 08 Sep 2006 08:28:00 -0400</pubDate>
      <guid isPermaLink="false">http://podgarden.podtractor.com/9/29/457</guid>
      <itunes:author>Oneupweb</itunes:author>
      <itunes:summary>Corporate Podcasting 101 is a podcast marketing primer for executives. Part 1 of a 2 part series.</itunes:summary>
      <itunes:duration>00:22:35</itunes:duration>
      <itunes:keywords>online marketing articles, podcast white papers, seo articles, seo case studies, seo strategies, online marketing research, oneupweb</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:image href="http://podgarden.oneupweb.com/images/iom/ouwwhitepaper.jpg"/>
      <enclosure length="21700170" type="audio/mpeg" url="http://podgarden.podtractor.com/podcasts/Oneupweb/iOM/iomseries_corporate_podcasting_101_part1/mp3/iomseries_corporate_podcasting_101_part1.mp3?s=497aa8447c4114b04e1545d21c3aabc67eea924b"/>
    </item>
    <item>
      <title>How to Sell SEO Internally</title>
      <description>As marketers begin to craft marketing plans, this helpful iOM Series white paper provides tips that will help colleagues understand the benefits of search engine marketing and help you secure appropriate budgets.</description>
      <link>http://podgarden.podtractor.com/podcasts/Oneupweb/iOM/sell_seo_internally/mp3/sell_seo_internally.mp3?s=497aa8447c4114b04e1545d21c3aabc67eea924b</link>
      <pubDate>Fri, 18 Aug 2006 07:18:00 -0400</pubDate>
      <guid isPermaLink="false">http://podgarden.podtractor.com/9/29/365</guid>
      <itunes:author>Oneupweb</itunes:author>
      <itunes:summary>As marketers begin to craft marketing plans, this helpful iOM Series white paper provides tips that will help colleagues understand the benefits of search engine marketing and help you secure appropriate budgets.</itunes:summary>
      <itunes:duration>00:09:45</itunes:duration>
      <itunes:keywords>online marketing articles, online marketing case studies, seo white papers, seo articles, seo case studies, seo strategies, online marketing research, oneupweb</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:image href="http://podgarden.oneupweb.com/images/iom/ouwwhitepaper.jpg"/>
      <enclosure length="9401805" type="audio/mpeg" url="http://podgarden.podtractor.com/podcasts/Oneupweb/iOM/sell_seo_internally/mp3/sell_seo_internally.mp3?s=497aa8447c4114b04e1545d21c3aabc67eea924b"/>
    </item>
    <item>
      <title>Holiday PPC</title>
      <description>This next in a series of informative white paper podcasts from Oneupweb, a respected leader in integrated online marketing (iOM), provides retailers with 10 vital questions they need to consider NOW to prepare for the holiday selling season. There are tips, timetables and oft-overlooked details that retailers need to know to prepare themselves, their companies and their pay-per-click (PPC) online marketing campaigns. Valuable summer listening - or any time a plan is coming together.</description>
      <link>http://podgarden.podtractor.com/podcasts/Oneupweb/iOM/holiday_ppc/mp3/holiday_ppc.mp3?s=497aa8447c4114b04e1545d21c3aabc67eea924b</link>
      <pubDate>Fri, 04 Aug 2006 09:18:00 -0400</pubDate>
      <guid isPermaLink="false">http://podgarden.podtractor.com/9/29/246</guid>
      <itunes:author>Oneupweb</itunes:author>
      <itunes:summary>This next in a series of informative white paper podcasts from Oneupweb, a respected leader in integrated online marketing (iOM), provides retailers with 10 vital questions they need to consider NOW to prepare for the holiday selling season. There are tips, timetables and oft-overlooked details that retailers need to know to prepare themselves, their companies and their pay-per-click (PPC) online marketing campaigns. Valuable summer listening - or any time a plan is coming together.</itunes:summary>
      <itunes:duration>00:16:46</itunes:duration>
      <itunes:keywords>online marketing articles, online marketing case studies, seo white papers, seo articles, seo case studies, pay per click marketing, holiday ppc campaigns, holiday search marketing, online marketing research, oneupweb</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:image href="http://podgarden.oneupweb.com/images/iom/ouwwhitepaper.jpg"/>
      <enclosure length="16138471" type="audio/mpeg" url="http://podgarden.podtractor.com/podcasts/Oneupweb/iOM/holiday_ppc/mp3/holiday_ppc.mp3?s=497aa8447c4114b04e1545d21c3aabc67eea924b"/>
    </item>
    <item>
      <title>Consider Podcasting</title>
      <description>There's a new train roaring through the internet - podcasting. Before you jump on board, download our latest IOM whitepaper podcast entitled Consider Podcasting: A Powerful Addition to Your Integrated Online Marketing Efforts. Discover the opportunities and challenges of this exciting and effective new medium. Get the latest stats, distribution opportunities, production tips and learn how optimized podcasts can improve your website's position in the search engines.</description>
      <link>http://podgarden.podtractor.com/podcasts/Oneupweb/iOM/consider_podcasting/mp3/consider_podcasting.mp3?s=497aa8447c4114b04e1545d21c3aabc67eea924b</link>
      <pubDate>Thu, 06 Jul 2006 09:18:00 -0400</pubDate>
      <guid isPermaLink="false">http://podgarden.podtractor.com/9/29/240</guid>
      <itunes:author>Oneupweb</itunes:author>
      <itunes:summary>There's a new train roaring through the internet - podcasting. Before you jump on board, download our latest IOM whitepaper podcast entitled Consider Podcasting: A Powerful Addition to Your Integrated Online Marketing Efforts. Discover the opportunities and challenges of this exciting and effective new medium. Get the latest stats, distribution opportunities, production tips and learn how optimized podcasts can improve your website's position in the search engines.</itunes:summary>
      <itunes:duration>00:12:00</itunes:duration>
      <itunes:keywords>online marketing articles, online marketing case studies, seo white papers, seo articles, seo case studies, podcasting, podcast marketing, creating podcasts, marketing podcasts, online marketing research, oneupweb</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:image href="http://podgarden.oneupweb.com/images/iom/ouwwhitepaper.jpg"/>
      <enclosure length="8690437" type="audio/mpeg" url="http://podgarden.podtractor.com/podcasts/Oneupweb/iOM/consider_podcasting/mp3/consider_podcasting.mp3?s=497aa8447c4114b04e1545d21c3aabc67eea924b"/>
    </item>
    <item>
      <title>Target Google's Top Ten to Sell Online</title>
      <description>Oneupweb's white paper "Target Google's Top Ten to Sell Online" is a broad study demonstrating a clear benefit to being listed on the first three pages of Google's results and describes even greater sales benefits to being listed on the first page.</description>
      <link>http://podgarden.podtractor.com/podcasts/Oneupweb/iOM/google_top_ten/mp3/google_top_ten.mp3?s=497aa8447c4114b04e1545d21c3aabc67eea924b</link>
      <pubDate>Tue, 13 Jun 2006 09:18:00 -0400</pubDate>
      <guid isPermaLink="false">http://podgarden.podtractor.com/9/29/233</guid>
      <itunes:author>Oneupweb</itunes:author>
      <itunes:summary>Oneupweb's white paper "Target Google's Top Ten to Sell Online" is a broad study demonstrating a clear benefit to being listed on the first three pages of Google's results and describes even greater sales benefits to being listed on the first page.</itunes:summary>
      <itunes:duration>00:22:31</itunes:duration>
      <itunes:keywords>online marketing articles, online marketing case studies, seo white papers, seo articles, seo case studies, organic search engine optimization articles, paid search engine optimization white papers, online marketing research, oneupweb</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:image href="http://podgarden.oneupweb.com/images/iom/ouwwhitepaper.jpg"/>
      <enclosure length="9446525" type="audio/mpeg" url="http://podgarden.podtractor.com/podcasts/Oneupweb/iOM/google_top_ten/mp3/google_top_ten.mp3?s=497aa8447c4114b04e1545d21c3aabc67eea924b"/>
    </item>
  </channel>
</rss>
